I freaking love organic traffic sources.
In fact, I’ve used organic traffic sources to grow my local service business, newsletter, guitar blog, and my client’s businesses.
With that out of the way, let’s talk about why organic traffic is so beneficial for your brand.
Cost-Effective
Organic Traffic is not paid traffic. It’s free forever.
That means it’s way better for your bottom line.
Sure, it might take longer for you to acquire traffic, but you won’t regret saving money by playing the long-term business game.
High-Quality Leads
You’ll get high-quality leads from organic traffic because of its nature.
Organic traffic comes from people searching for information on search engines, such as Google or Amazon.
It also comes from people consuming information from a recommendation engine, such as YouTube or Pinterest.
Since these people are already interested in your product or content, they are high-quality leads. This means you’re far more likely to turn them into a loyal customer or follower.
Long-Term Growth
Organic traffic compounds and lasts forever.
By targeting traffic sources such as Google SEO, Pinterest, and Amazon, you’ll maintain a steady stream of organic visibility.
Stay consistent and you’re practically guaranteed to grow.
Trust and Credibility
Organic traffic is a fantastic way to build trust with your audience.
You look like an authority by being at the top of search results, and there aren’t many better ways to look trustworthy and credible.
On top of this, organic traffic is not a paid advertisement, which is a good thing, because a lot of people don’t like or trust paid ads.
Improved Brand Awareness
Your brand being at the top of organic search results means it’s at the top of someone’s mind.
And being top of mind is king when it comes to improving your brand awareness.
Even if people don’t buy your product or consume your content, they’ll still be familiar with your brand, which could lead to a future sale or follower.
Organic Traffic Benefits Summary
To sum it up, these are the 5 reasons why organic traffic stands out as my favorite traffic source:
- It’s cost-effective
- It produces high-quality leads
- It provides long-term growth
- It builds trust and credibility
- It boosts your brand awareness
Long story short, focusing on organic traffic is a smart, affordable, and logical way to grow your business, attract the best customers, and build your brand awareness!
Thanks for reading! And subscribe to the Legit Side Hustles Podcast to learn more about driving traffic for your side hustle, business, or brand.